Sony A7 IV

Our thoughts

"The Sony Alpha a7 IV is the perfect all-rounder for modern creators. It combines professional-grade video tools with class-leading stills performance, all in a compact, intuitive body. The 33MP sensor and 10-bit 4K recording deliver exceptional clarity and flexibility, while its improved autofocus and stabilisation make it a true hybrid workhorse for both filmmakers and photographers."

- Will, Founder

Product description

Rent a Sony Alpha a7 IV for a professional hybrid camera that excels in both stills and video production. As the successor to the acclaimed a7 III, this full-frame mirrorless body introduces a 33MP Exmor R BSI CMOS sensor, Sony’s powerful BIONZ XR processor, and 10-bit internal 4K recording. It’s designed for creators who demand high resolution, dynamic range, and colour accuracy without compromise.

The Sony a7 IV inherits many features from Sony’s flagship a1, including advanced autofocus algorithms, S-Cinetone colour science, and robust connectivity options for fast workflows. It captures 4K 60p 10-bit 4:2:2 video (in Super 35 crop mode) or 7K-oversampled 4K 30p using the full sensor width for maximum sharpness and detail. Still photographers benefit from 14-bit RAW output, 10 fps continuous shooting, and excellent low-light performance with an expanded ISO range up to 204,800.

With intuitive controls such as a new Still/Movie/S&Q switch and vari-angle touchscreen LCD, the a7 IV transitions seamlessly between photo and video modes. Its five-axis image stabilisation, advanced subject tracking, and high-capacity NP-FZ100 battery make it ideal for weddings, documentaries, commercial work, and travel production.

Key features

• 33MP Exmor R back-illuminated full-frame sensor paired with the powerful BIONZ XR processor

• 4K 60p 10-bit 4:2:2 video recording with S-Cinetone, S-Log3, and HLG profiles

• Fast Hybrid AF system with 759 phase-detection and 425 contrast-detection points

• Real-Time Eye AF for humans and animals, plus Focus Breathing and AF Assist features

• Five-axis SteadyShot INSIDE stabilisation offering up to 5.5 stops of shake correction

• Dual CFexpress Type A / SD card slots for flexible media management

• Vari-angle touchscreen LCD and 3.68m-dot OLED EVF for intuitive shooting and review

• Built-in Wi-Fi and Bluetooth for remote control and instant file transfer

Performance & imaging

The 33MP Exmor R sensor delivers rich tonal depth and low noise across its native ISO range of 100–51,200. The BIONZ XR processor ensures fast response and smooth handling, supporting up to 10 fps bursts with full autofocus tracking. Colour reproduction is enhanced by the inclusion of S-Cinetone, a profile developed for Sony’s high-end cinema cameras like the VENICE and FX6, offering pleasing skin tones and natural highlights straight out of camera.

Video performance is equally impressive — the a7 IV records 4K 60p 10-bit internally with full pixel readout (in Super 35 crop) or 7K-oversampled 4K 30p using the full-frame sensor for exceptional sharpness. Dual codecs (XAVC HS and XAVC S-I) give you flexibility between efficiency and maximum quality. Its Hybrid AF system covers 92% of the frame and is fast, accurate, and silent, ideal for fast-paced production environments. Combined with in-body stabilisation and an Active IS mode for handheld video, the camera handles almost any creative situation with ease.

Why rent the Sony Alpha a7 IV?

The Sony Alpha a7 IV is the ultimate hybrid camera for professionals who shoot both stills and motion. It’s a reliable choice for commercial, documentary, and event filmmakers who need outstanding image quality in a portable body. The improved autofocus tracking, 10-bit colour, and cinematic S-Cinetone profile make it a powerhouse for content creators looking to bridge photo and video workflows seamlessly.

Whether you’re capturing weddings, interviews, wildlife, or travel projects, this camera provides the flexibility, stabilisation, and connectivity modern productions demand. With intuitive ergonomics and Sony’s refined colour science, it’s designed to perform effortlessly in the field or studio.

Rent a Sony Alpha a7 IV from Canada Camera Rentals and experience a professional-grade hybrid camera built for creators who want uncompromised performance in every frame.