Sony FE 28-70mm f/2 GM

Our thoughts

"The Sony FE 28-70mm f/2 GM feels like Sony’s statement piece—a lens that challenges what’s possible in a fast standard zoom. It’s noticeably brighter than the f/2.8 workhorses and delivers striking sharpness with a cinematic look. For hybrid shooters who want a single lens to do it all, this is a game-changer."

- Will, Founder

Product description

Rent a Sony FE 28-70mm f/2 GM if you want one of Sony’s most innovative standard zooms, offering a unique blend of low-light capability, precision, and depth-of-field control. As Sony’s first constant f/2 zoom in the G Master range, it redefines what’s possible from a midrange zoom lens, giving photographers and filmmakers exceptional sharpness and creative flexibility from wide to short telephoto perspectives.

The Sony FE 28-70mm f/2 GM is purpose-built for professional production environments, pairing a constant f/2 aperture with G Master optics for prime-like image quality. It’s around 28% larger and 24% heavier than the 24-70mm f/2.8 GM II, but that extra glass delivers stunning clarity, separation, and contrast—even wide open. The short-throw zoom design means it only extends slightly (by about 0.7”) through its range, maintaining balance for handheld work, gimbals, and sliders. With a combination of a fast, bright aperture and cutting-edge focus motors, this lens delivers remarkable results for portrait, event, and commercial work where you need both speed and style.

It’s compatible with all Sony full-frame and APS-C E-mount cameras, offering a 42–105mm equivalent range on cropped sensors. As with other GM-series lenses, it’s weather-sealed and built to handle the rigours of professional use in the field.

Key features

• Professional full-frame zoom lens with constant f/2 aperture

• Four XD Linear Motors for ultra-fast, reliable autofocus and tracking

• Power zoom with smooth, quiet operation ideal for video work

• Minimal focus breathing and support for Breathing Compensation on compatible cameras

• Exceptional sharpness and contrast thanks to large elements and floating focus design

Performance and creative flexibility

The Sony FE 28-70mm f/2 GM combines a bright f/2 aperture with precision-engineered optics that rival high-end prime lenses. Large-diameter elements, advanced coatings, and floating focus groups ensure edge-to-edge sharpness and excellent control over chromatic aberration, even when shooting wide open. The eleven-blade circular diaphragm delivers soft, rounded bokeh, helping to separate subjects beautifully against blurred backgrounds.

Autofocus performance is driven by four Extreme Dynamic Linear Motors, providing responsive, near-silent focusing for both stills and video. The power zoom mechanism maintains smooth, consistent speed, and autofocus remains active during zooming—perfect for cinematic pulls or live-event coverage. Focus breathing is tightly controlled, and compatible Sony cameras can apply digital Breathing Compensation for even steadier footage. The constant f/2 aperture offers superior light gathering in dim conditions and allows for more control over exposure and depth compared to standard f/2.8 zooms, making this lens a standout choice for professionals working across photography and videography.

Why rent the Sony FE 28-70mm f/2 GM?

The Sony FE 28-70mm f/2 GM is an outstanding all-rounder for professionals seeking top-tier performance in a single lens. Its combination of brightness, sharpness, and autofocus speed makes it ideal for weddings, sports, portraits, and commercial work—particularly for hybrid shooters who move fluidly between stills and 4K/8K video. The constant f/2 aperture gives it a creative edge, producing dramatic depth and clean low-light results that rival dedicated primes.

For filmmakers, the quiet power zoom, de-clickable aperture ring, and breathing control support cinematic operation, while photographers benefit from reliable tracking and precision focus even at high frame rates. It’s an ideal partner for cameras like the Sony a9 III, a7R V, or a1—delivering exceptional results on high-resolution or high-speed bodies alike.

Rent a Sony FE 28-70mm f/2 GM from Canada Camera Rentals and experience next-generation optical performance, professional control, and the creative freedom of a true f/2 zoom.